Goal And Objective

No. Basis for comparison Goal Objective 1 Definition Is a long-term purpose that a person or organization strives to achieve The exact actions and steps a person or organization needs to take to reach its goals 2 What is it? End result A means to an end 3 Basis Ideas Facts 4 Plan Broader in scope Narrow in scope 5 Size Larger in size, the whole Small chunks, part of the whole 6 Time frame Long term Medium to short term 7 Measurement Difficult comparatively; goals are usually intangible and may not be strictly measurable Easy; it must be measurable and tangible 8 Action Generic Specific action and measurable steps 9 Example Increase the customer base Acquire 20% more customers from each country in the next three months